Skills & Competencies for Online Merchandising Manager

Online Merchandising Manager job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Online Merchandising Manager

Develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals.

JOB RESPONSIBILITIES for Online Merchandising Manager

Creates and optimizes the product assortments and categories for the online product catalog. Utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements.

Online Merchandising Manager SALARY RANGE

BASE 50%
$115,507
TOTAL 50%
$121,429
Job Level
M02
Job Code
IT10000087
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Online Merchandising Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Online Merchandising Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

5 hard skills or competencies (industry competencies) for Online Merchandising Manager

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Lists diverse activities and functions of retailing including buying, advertising, and data processing.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Records and reports customer feedback to assist in optimizing retail offerings and improving service quality.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Utilizes advanced software and technology to automate and optimize retail operations.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Oversees inventory control and supply chain processes to ensure optimal stock levels and minimize costs.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads omnichannel optimization initiatives to ensure a seamless and integrated customer journey.
See 4 More Skill Behaviors
2 Industry Competency – Merchandising
Proficiency Level -3
Skill definition-Strategically planning, executing, and managing product merchandising, pricing, and promotions to increase customer engagement and maximize revenue.
Level 1 Behaviors
(General Familiarity)
Explains how effective merchandising can increase sales, generate revenue, and improve brand awareness.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Helps in arranging merchandise displays adhering to a planogram and precise brand guidelines.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Utilizes analytics and sales data to optimize and improve online and offline merchandising performance.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Monitors and controls inventory levels to estimate purchase reorders of merchandise accurately.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes and implements SOPs to optimize organizational merchandising operations.
See 4 More Skill Behaviors
3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

6 general skills or competencies (Job family competencies) for Online Merchandising Manager

1 Job Family Competencies – Digital Marketing Strategy
Proficiency Level -3
Skill definition-Researching, planning, implementing, and evaluating digital marketing activities to reach target audiences and achieve business goals.
Level 1 Behaviors
(General Familiarity)
Outlines the key steps in conducting market research to identify target audiences and competitors.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Researches the preferences, behaviors, and trends of the target market.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Identifies internal and external factors that may impact digital marketing activities.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Recommends actionable plan for digital marketing based on comprehensive reviews.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Identifies and embraces new and emerging digital marketing trends and technologies to enhance marketing effectiveness.
See 4 More Skill Behaviors
2 Job Family Competencies – E-commerce Site Management
Proficiency Level -3
Skill definition-Planning, designing, and maintaining an e-commerce site to streamline sales channels and improve customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Lists the analytical tools used to monitor an e-commerce website's performance and visitor behavior.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Reports the site analytics data including traffic, CTR, and conversion rate for the e-commerce site manager to review.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Tailors product listings to optimize the SEO search visibility of our e-commerce website.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Proposes innovative digital marketing strategies using advertising and SEO to promote our e-commerce website.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Prioritizes mobile commerce for our e-commerce site to follow the increased use of mobile shopping in the market.
See 4 More Skill Behaviors
3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Online Merchandising Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
See 4 More Skill Behaviors
2 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Maintains an organized data management process to track progress on KPIs.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Leverages the Business Intelligence (BI) technologies and tools for KPI reporting and analysis.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
See 4 More Skill Behaviors
3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

Summary of Online Merchandising Manager skills and competencies

There are 5 hard skills for Online Merchandising Manager, Retail Industry, Merchandising, Category Management, etc.
6 general skills for Online Merchandising Manager, Digital Marketing Strategy, E-commerce Site Management, Content Marketing, etc.
12 soft skills for Online Merchandising Manager, Business Acumen, Key Performance Indicators (KPI), Budgeting, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Online Merchandising Manager, he or she needs to be skilled in Business Acumen, be skilled in Key Performance Indicators (KPI), and be proficient in Budgeting.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.